Berlin Design on Tour

From 2013 on, Berlin will represent its design scene in foreign markets under the newly established brand “Berlin Design Selection”.  The focus of these representations is to open up new markets for Berlin design businesses, connecting them with producers, distributors and trade companies.

The 2013 edition of the Berlin Design Selection tour includes stops at the most important international fairs and festivals from August to December. Latin America, represented by Sao Paulo and Buenos Aires, provide a vibrant and dynamic environment for Berlin designers. With Miami, Berlin Design Selection subsequently embraces a market that is loved by collectors. The Asia tour starts in Taipeh, moves on to Shanghai and ultimately ends in Hongkong. All of these three stations offer Berlin designers many possibilities to expand their presense in the promising Asian sector, establish new distribution channels and generate synergy with local design scene.

The spectrum of Berlin’s companies’ common presentation is stretching from surface structures for 3D-printed objects to elaborate luminaires and ecologically produced furniture. Whether clean minimalism, sustainability concepts or sophisticated tributes to transience – the pieces selected by a jury bear the potential to establish design made in Berlin as a distinct category on an international level.